Yes, things still get printed and your business will have those items as well. Until of course we can “bump” phones & ipads and they instantly have your brochure. (ah, but we’re close!)
So what should print materials do? Depends who your market is, and what action you’d like them to take. The design and the content should be done to invoke them to take action, to call you, to sign up, whatever, and maybe even stick around a little while on their desk or bulletin board. The investment in printed materials necessitates that the piece continue to work for you as long as it can, and provide the results in those you are trying to reach.
My philosophy is to make it count. Make it last. Make it memorable.
Convention and Trade Show Design
Trade design and event design present their own set of challenges. Trade design works to inform the consumer about the project or service, but in a very general, very large scale way. It’s like a backdrop at the ballet, it gives context.
Event design serves a very different purpose of providing information, it’s front and center. It tells you where to go, what will be happening, often how to get there.