AGC worked in conjunction with Go9Media to develop a branding direction for Hirebetter. Handouts were all different formats, fonts & character: there was no voice to their brand visually. Since the market is saturated with placement agencies that don’t live up to their word, we wanted to give HireBetter a far different character to their materials to stand out. Their approach was different as they work with the businesses that hire them to make strategic hires, vs just filling a seat — and we gave them visual content to really help them set themselves apart from the word go.
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